Twitter, that is.
I have lots of friends that just don’t get it and aren’t on it. And I get that. Twitter often causes more harm than good.
But when it comes to customer service, I stand behind the blue bird.
I have had far more success getting results with a single tweet than with hours on hold or emails that go seemingly into the void.
Cable company gripes? Send a tweet. The response is almost instantaneous.
Pizza delivery subpar? Tweet your dissatisfaction. The corporate account will respond, and you might even get a coupon.
And when something good happens, mention that, too.
When I had a high fever from an ear infection on Labor Day, I was relieved to discover the CVS Minute Clinic was open in my neighborhood, so after my visit, I tweeted a thank you.
Minute Clinic responded, asking how I was feeling — nice! — then sent me a direct message, requesting the address of the clinic I visited and my full name and email address.
I received a $20 gift certificate via email a couple of days later, and I would imagine my local Minute Clinic got some props, too.
Tweets matter!
